NAHEP-CAAST Project

Anand Agricultural University has bagged an ICAR-World Bank funded project to establish Centre for Agricultural Market Intelligence at its campus. Total fund sanctioned under the project is Rs.16.89 crore. The project duration is three years and it has multidisciplinary team covering crops, dairy, food processing, poultry and fisheries. The Project has been sanctioned under National Agricultural Higher Education Project of the Indian Council of Agriculture Research. The project has a total strength of 31 staff members of which 25 have been recruited.

Experts from country's premium institutes including IIM-Ahmedabad, Institute of Rural Management (IRMA), Indian Space Research Organization (ISRO), Junagadh Agricultural University, The National Cooperative Dairy Federation of India (NCDFI) apart from three foreign universities including Australia's Western Sydney University and The Papua New Guinea University of Technology and US Texas Tech University are involved in the project.

The major objectives of this project includes price forecasting and behaviors, export competitiveness, evaluation of e-National Agriculture Market (eNAM), market institutions and capacity building of faculty , students, farmers and other stake holders.`

Objectives

• To make demand, supply projections and price forecasting for major agricultural commodities.
  • Survey design and instrument standardization.
  • Data collection for crops, livestock, dairy, poultry, and fisheries from different sources, including satellite imageries for crop area.
  • Demand and supply predictions and price forecast in the long run under different possible scenario will be done based on available literature and reports.
  • Study of existing pricing mechanism used by different sectors.
  • Developing commodity profiles.
  • Developing various products/reports.
  • Dissemination of market intelligence.
• To assess the price behavior, futures market and export competitiveness for major fresh and value added agricultural and livestock commodities.
  • Collection of data from different sources.
  • Consultation with industry experts.
  • Analysis and identification of potential market.
  • Analysis of competitiveness and trade policies.
  • Conducting study to know how trade is affecting both producer and consumer prices.
  • Few micro studies will also be conducted.
  • Documentation of SPS protocols of different countries.
  • Developing various products/reports.
  • Timely dissemination of market intelligence through various sources including customized Apps.
• Continuous evaluation of selected e-NAM linked APMCs and impact assessment of marketing institutions.
  • Base line study will be conducted.
  • Continuous data collection and monitoring.
  • Focus group discussion on learning from public sector initiatives.
  • Analysis on issues and constraints in establishing, up scaling and replicating the producer company model.
  • Facilitation of effective implementation of e-NAM linked APMCs.
  • Conducting a study of select e-NAM linked APMCs model to understand how the model can be implemented effectively.
  • Case studies to document the best management practices.
  • Dissemination of market intelligence.
• Capacity building and human resource development in the area of Agriculture Market Intelligence.
  • Engaging PG students of Agriculture and Allied disciplines through their market oriented research work,visits and students exchange at national and international organizations.
  • Creation of well-equipped modern research facilities like satellite data handling, processing, its analysis and machine learning.
  • Designing and organizing Capacity building programme on market intelligence.
  • Participation of faculties in national and international training programmes.
  • Collaboration with national and international centres in education and research.
  • Involving expert faculties/scientists/resource person from around the world for teaching and research.
  • Organizing lecture series on themes related to marketing intelligence.
  • Collaboration with agribusiness and technology companies.
  • Designing and starting short duration certificate and online courses in the areas of agriculture marketing intelligence.
  • Revising and updating of the PG courses.
  • Enhancing visibility of Anand Agriculture University through various means including participation in industry academia meets/events, dissemination of information using modern tools and techniques, organizing programmes with involvement of different stakeholders, international placement and global presence of alumni.
  • Involvement of major organizations across the state of Gujarat in dissemination, feedback system of information and capacity building programmes.
  • Regular column in leading news paper.